It’s increasingly important that companies like ours start to understand our role in the global climate crisis, and do everything within our means to reduce our impact on the environment. …

In the latest Reith Lecture from the BBC, Professor Stuart Russell was invited to talk about Artificial Intelligence and what he predicts will be “the biggest event in human history”. While the theme is future facing, as he describes a path to general purpose AI (where machines can competently replicate…

As brands strive to stay front-of-mind with young audiences, the opportunity for connected experiences and products has never been more apparent. With Gen-Z averaging eight hours per day on screens in 2020, it’s only natural they’re seeking out more interactive and creative digital experiences. Yet many of the attempts by…

If you work for a creative business, what’s the biggest impact you have on the environment? Is it the energy and materials that you use to run your studio space? Or perhaps travelling to see clients, or your team commuting to work? …

A year ago today, we made a public pledge to share our US diversity data every June 18th. The sharing of this data is a way of holding ourselves to account, and of declaring a roadmap, publicly, for the kind of company we want to be. Below are the results…

Like a lot of people, I’ve been struggling to get my head around NFTs. As the cryptosphere continues to move from the fringes to the mainstream, these Non Fungible Tokens have been making the headlines, with online searches now exceeding those for ‘blockchain’, according to Google trends. …

Without further ado, here are eight predictions from across Stink Studios’ global offices for how the advertising and technology landscape will transform in 2021. — (1) Content will feel more human After 14 years, Keeping up with the Kardashians is airing its final season next year. It’s the end of…

The humble QR code has been a longstanding joke in the creative industries. But the resurgence we see today of this simple and clever innovation only goes to show that it sometimes takes time (or a global pandemic) for the true benefits of a technology to come to light. A…

Creativity and execution should never be pulled apart. Digital transformation has been high on the agenda for most brands for years now, both in terms of their products and services, but also in how they communicate with their audience. We are living in an age of 24/7, always-on messaging. Traditional…